Trix (cereal)
From Wikipedia, the free encyclopedia
Trix is a brand of breakfast cereal made by General Mills for the North American and by Nestlé for the European, South American and Asian markets. The cereal consists of fruit-flavored, sweetened, ground-corn pieces. These were originally round cereal pieces, but were later changed to puffed fruit-shaped pieces. In January 2007, Trix Cereal company General Mills returned Trix cereal to their original shape.
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[edit] Overview
The cereal was first introduced to stores in 1954. In 1992 Trix replaced the original round ball shape with fruit-shaped pieces. Four new fruit shapes and colors were added over the years: Grapity purple (1984-1995),[1] Lime green (1991), Wildberry blue (1998-2006), and Watermelon (1999). In 1995, the cereal pieces were given a brighter and more colorful look. In 2007, Trix returned to the original round ball shape.
General Mills' Yoplait division produces a Trix-branded yogurt also marketed to children with sweetened fruit flavors such as "Watermelon Burst".[2]
[edit] History
- 1954: Kids first debut in the cereal box. In the commercial, Silly Rabbit first appears in 1954 in 60 seconds.
- 1959: Rocky and Bullwinkle spin off commercial in 27 seconds.
- 1963: Silly Rabbit skates and gives the spoon that is in the cereal box.
- 1964: Detective Rabbit is in the cereal box.
- 1966: Silly Rabbit's head is inside the box.
- 1969: Silly Rabbit cheers in inside the cereal box.
- 1974: Silly Rabbit is happy loving in cereal box.
- 1985: Bugs Bunny meets Silly Rabbit in the first part. Later in 1988, Bugs Bunny meets Silly Rabbit in second part.
- 1986: Silly Rabbit gives Gummy Rabbits inside the box.
- 1992: First fruit shaped pieces instead of round ball.
- 1994: First Trix Yogurt similar to cereal.
- 1999: Silly Rabbit's head is happy inside the box in 1999 similar to 1966.
- 2008: Silly Rabbit cheers with the roller coaster in the box in 2008 similar to 1969.
[edit] Marketing and advertising
Joe Harris created the Trix Rabbit, an anthropomorphic cartoon rabbit. In Trix television commercials, this rabbit would continually try to trick children into giving him a bowl of Trix cereal. He would be discovered every time, and the kids would tell him that he was a silly rabbit and that "Trix [were] for kids," and take back their cereal. He did occasionally succeed in obtaining and eating the Trix on some occasions, however. In September 1989, Silly Rabbit changes into the real bunny.
The rabbit's popularity has led him to appear in some other commercials, as well, such as a Got Milk? advertisement.
The Trix rabbit was referenced by Carlton Banks on the Fresh Prince of Bel-Air in an episode whereby the Banks and Will were stranded in a cave.[3]
The Rabbit was referenced on Family Guy in which they made it asian.
