Market opportunity
From Wikipedia, the free encyclopedia
(Redirected from Market Opportunity)
 |
This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (August 2007) |
A market opportunity emerges if a product or a service, based on either one technology or several, fulfills the need(s) of a (preferably increasing) market better than the competition and better than substitution-technologies within the given environmental frame (e.g. society, politics, legislation, etc.).
[edit] Examples
- A profitable Big problem with a new or improved solution. As long as you are the first to have the solution.
- Newly identified need, want, or demand trend that a firm can exploit because it is not being addressed by the competitors.
 |
This marketing-related article is a stub. You can help Wikipedia by expanding it. |
