Fanta
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| Type | Soft drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Introduced | 1940 |
Fanta is a global brand of fruit-flavored fizzy juice soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide, however most of them are only available in certain countries.
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[edit] History
Fanta has its origins in Nazi Germany,[1] when a trading ban was placed on that nation by the Allies during World War II.[1] The Coca-Cola company therefore was not able to import the syrup needed to produce Coca-Cola in Germany.[1] As a result, Max Keith, the man in charge of Coca-Cola's operations in Germany during the second World War, decided to create a new product for the German market created using only ingredients available in Germany.[1] The Coca-Cola company called the new product Fanta, derived from "Fantasie" (German for "fantasy" or "imagination").
Fanta is known for its advertising, with commercials of The Fantanas, a group of spokesmodels who were created to promote Fanta's soft drinks flavors in the United States. In the summer of 2009, Fanta began its search for a member to be the fourth Fantana.
[edit] Ingredients
The composition of Fanta, for the same flavor, varies from country to country. For example, the European Fanta Orange has orange juice (in varying percentages), whereas the US formulation does not [2]. The Australian version is 2.1% fruit juice, and South American formulations also have orange juice, especially in Brazil, where Fanta is 10% orange juice. These differences mean the taste of Fanta differs greatly from country to country, more so than regular Coca Cola, and may in part explain why the drink's popularity varies so much between different countries. Difference in coloring can be observed internationally, for example European Fanta Orange is a light orange almost yellow, in Latin and North American markets, is a deep orange in color.
Spanish Fanta Orange formulation: [3]
- Carbonated water, sugar, 8% orange juice from concentrate, acidity regulator E-330 (citric acid), aromas, preserver E-211 (sodium benzoate), stabilizers E-414 (gum arabic), E-412 (guar gum), E-445, antioxidant E-300 (ascorbic acid), food coloring E-160a (Carotene) and gelatine (made from fish).
United States Fanta Orange formulation:
- Carbonated water, high fructose corn syrup, citric acid, sodium benzoate, modified food starch, natural and artificial flavors, sucrose acetate isobutyrate, sodium polyphosphates, coconut oil, yellow 6, brominated vegetable oil, red 40, dioctyl sodium sulfosuccinate.
Fanta's old and new logos.
British Fanta Orange formulation: [4]
- Carbonated water, sugar (from beet and/or cane), orange fruit from concentrate (5%), citric acid, vegetable extracts (carrot, pumpkin), preservative (potassium sorbate), natural flavourings, sweeteners (sodium saccharin, aspartame), acidity regulator (sodium citrate)
Italian Fanta Orange formulation: [5]
- Water, 12% orange juice, sugar, carbon dioxide, citric acid, flavorings, preservative (potassium sorbate), stabilizer (gum arabic), antioxidant (ascorbic acid)
The combination of sodium benzoate and ascorbic acid (vitamin C) in some soft drinks may potentially lead to the formation of benzene. Benzene is a known carcinogen. However, Fanta has not been shown to contain benzene above the limits set by the United States Environmental Protection Agency for drinking water [6]
[edit] International availability
There are over 70 different flavors worldwide. For example, in Romania, Macedonia, Serbia and some other countries, there is "Fanta Shokata" (a wordplay between "soc"- elderberry in Romanian- and "shock") based on the elderflower blossoms extract drink, traditional in Romania (where it's called Socată), Macedonia, Serbia and other Balkan countries. In Switzerland and the Netherlands, the local fruit, blackcurrant, is used to produce Fanta as well. Some identical flavors have different names in different markets. The classic orange, for example, was rebranded "Fanta Funky Orange" in 2003 in some countries.
Primary competitors to Fanta have included Tango, Mirinda, Slice, Orange Crush, and Tropicana Twister.[citation needed] Fanta was the second drink to be produced by Coca-Cola, apart from the original Coca-Cola.[1]
[edit] External links
Media related to Fanta at Wikimedia Commons- Fanta Official Website
- Fanta's Official YouTube Channel
- Fanta Games - Virtual Tennis and Crew
- History of Coca-cola and Fanta complete with pictures
- Fanta on Coca-cola.com
- Coke phasing out Minute Maid soft drinks
[edit] References
- ^ a b c d e http://www.snopes.com/cokelore/fanta.asp
- ^ Fanta Ingredients - Orange Juice Percentage Variation by Country
- ^ Fanta Orange 2 l. bottle informational label
- ^ Coca-Cola Your Health
- ^ Fanta Orange 1.75 l. bottle informational label
- ^ Questions and Answers on the Occurrence of Benzene in Soft Drinks and Other Beverages
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